In order to give full play to the leading role of the brand, promote the upgrade of the supply structure and demand structure, it is conducive to stimulating the innovation of enterprises to create vitality; It is conducive to leading consumption, creating new demand, establish consumer confidence in independent brands, and is conducive to promoting the honesty and trustworthiness of enterprises and strengthening the environmental protection of enterprises. , resource conservation, charity and other social responsibilities, to achieve a more harmonious, more fair and more sustainable development.
On May 10, 2017, approved by China State Council, it was established as a "Chinese Brand Day" since 2017
Looking back at the 24 - year brand road of Rich Group., since its establishment in 1994, “Rich People” have always shouldered the sacred mission of “Be your seafood expert, for the benefit of your health”. After 24 years of development and accumulation, resource integration, production management, brand building, marketing, corporate culture and many other aspects have formed a strong competitive edge. The strong resource integration capability has laid a solid foundation for the full establishment of the marine eco-industrial chain, thus realizing the industrial layout from the ocean to the table.
Since its founding, Rich Group has become an international seafood company with seven wholly-owned subsidiaries at home and abroad and a number of modern seafood processing bases and formed a global industrial chain operation , global resource allocation, marine food research, modern processing and manufacturing, and multi-dimensional marketing networks. Our products have shipped to more than 40 countries and regions around the world and received widespread praise from consumers.
Rich Group has brands :"Rich", "Dalianwan", "Seafood Master, "Blue Love" and "Story of Salmon", among which the "Seafood Master" brand was awarded " China Famous Trademark"
Rich Group has successively passed HACCP, ISO22000, MSC, BRC, BSCI and many other international system certifications. The company was awarded the title of "Agricultural Industrialization Leading Enterprise", "High-tech Enterprise", and "China Quality Credit Enterprise".
We have a high standard of modern marine food research, development, processing, storage and transportation bases and four seafood processing plants. Its annual production and processing capacity, product development, and storage and transportation capabilities rank among the top in the industry. Now in Chinese domestic marekt we have introduced hundreds of products such as marine seasoning food series, marine leisure food series, seafood family convenience food series, specialty dry seafood series, hotel specialties series, Chinese fast food series and western fast food series.
Over the past 20 years,Rich group has developed a group of experts in the development of Marine food products with the spirit of craftsman, and specially engaged the famous food experts and senior engineers at home and abroad as the r&d consultant.It has maintained long-term and stable cooperation with colleges and universities and scientific research institutions, established the Marine food research institute, and has the leading position in product research and development capacity.
Rich Group has formed a strong capacity for resource integration, global procurement capabilities, and formed a long-term and stable strategic cooperative relationship with internationally renowned fisheries fishing organizations, fully guaranteeing the sustainable supply of high quality seafood resources. We always implements international top quality management standards. As a result, a strong food safety traceability system has been continuously established so that every critical control point of product quality is fully protected.
Looking forward to the future, Rich Group is willing to cooperate sincerely with colleagues at home and abroad for a win-win situation.
