The Procurement Center collaborates with major natural fishing grounds worldwide and several renowned fishing companies to establish a timely and comprehensive raw material procurement and supply chain. With global direct sourcing capabilities, it ensures a sustainable supply of raw materials for our domestic and international business segments.

Rich Group pioneered the establishment of a Marine Food Research Institute within the industry, engaging renowned food experts and senior engineers from both domestic and international backgrounds as research consultants. Adhering to the R&D philosophy of “Safety, Nutrition, Taste, Convenience, and Joy”, the company is deeply committed to the development of healthy marine food products. Rich’s product innovation capabilities have consistently remained at the forefront of the industry.

Rich's industrial base is built to international advanced standards, incorporating intelligent production equipment from Germany, Japan, and other leading countries. The company has made significant investments to establish a 100,000-class air purification food workshop, becoming the first in China’s marine food manufacturing industry to achieve pharmaceutical-grade production standards. Currently, Rich has signed a strategic cooperation agreement with Huawei to implement industrial internet transformation, accelerating the digitalization and upgrading of its manufacturing processes.

Leveraging its intelligent industrial base and group supply chain advantages, Rich has strategically expanded into the domestic market, covering multiple channels, including foodservice, convenience stores, group catering, distribution, and infant & toddler nutrition.

Currently, the company has established eight regional sales divisions along with specialized departments, including the Key Accounts Division for Foodservice, Special Channels Key Accounts Division, E-commerce Division, Franchise & Chain Division, and Supply Chain Finance Division, ensuring a comprehensive and diversified market presence.

Rich's international business encompasses global sales and import-export trade, with a well-established integration of premium domestic and international resources. The company’s proprietary products are now exported to over 60 countries and regions worldwide, solidifying its presence in the global market.

Dalian Rich Cold Chain Logistics Co., Ltd. is strategically located in Qianyan Village, Dalian, adjacent to Dalian Bay Terminal and the Houyan Expressway, offering a prime location with excellent transportation access.

With a cold storage capacity of 30,000 tons and a temperature-controlled range of -20°C to -25°C, Ruichi Cold Chain ensures optimal preservation for premium seafood products, including sweet shrimp and snow crab.

The company provides a one-stop intelligent cold chain service, covering bonded and non-bonded warehousing, long-haul transportation, and urban distribution, enabling seamless upstream and downstream supply chain integration. Upholding the Three-Dimensional Excellence Standard (Speed, Temperature, and Attitude), Rich is committed to delivering top-tier logistics services to its customers.